As a note for this chapter – I’ve mentioned it in the chapter plan but potentially worth flagging here also – for LO 9.2 there is a lot of content that could take a lot of time to teach – the difference to the current course seems to be the emphasis on how each P is influenced by the target market, rather than just teaching lots of the marketing mix content that we currently do. The verb is ‘outline’ for the marketing mix, so it doesn’t seem like much expansion of each P will now be required, so just to flag this that time could be overspent if teaching the content like its the old course.

The LO is Outline the elements of the marketing mix and explain their significance for a business and how they are influenced by the target market – and the sample questions (although they were OL) were Explain two promotion strategies used by businesses, and, Outline two ways the target market for a product or service might influence the promotion element of the marketing mix.

So the questions we see may be more around those than have to go deeper in to elements e.g. explain the product life cycle in detail, like we are used to now – but this is just my interpretation so its up to you to decide how to approach it.