Sean Casey Fitness – Video Interview – Ideal intro to the sample brief (15 mins)

This is a 15-minute interview with Sean Casey Fitness, who kindly gave up his time to talk about the role of ethics in marketing — both in his own business and across the wider fitness industry. We touched on plenty of cross-cutting themes, including digital transformation, the use of Instagram and organic reach in building a personal brand, and the challenges of staying genuine online. Sean also shared some really honest advice about starting a business, what he’s learned along the way, and how he approaches growth. It’s a great watch for anyone exploring the sample project brief on ethics in marketing, or just interested in seeing how a modern entrepreneur builds success through transparency and trust.

HANDOUT FOR WEBINAR #1 IS HERE TO DOWNLOAD and Mind Map used to create it is here which might be useful.

Webinar 1: :The recording of Tuesday the 30th September online from 7 – 8pm hosted by the Donegal BSTAI can be viewed at this link using this code: pz+U1VTQ