This is a 15-minute interview with Sean Casey Fitness, who kindly gave up his time to talk about the role of ethics in marketing, both in his own business and across the wider fitness industry. We touched on plenty of cross-cutting themes, including digital transformation, the use of Instagram and organic reach in building a personal brand, and the challenges of staying genuine online.

Sean also shared some really honest advice about starting a business, what he’s learned along the way, and how he approaches growth.

It’s a great watch for anyone exploring the sample project brief on ethics in marketing, or just interested in seeing how a modern entrepreneur builds success through transparency and trust.